We weren’t really super into it…

A VC has a good post that ends in a tip for entrepreneurs. It briefly discusses the necessity of the founders being 100% passionate about their project, if not they don’t give their all and that ends up trickling through the organization.

Assuming the founders have 100% passion, the question I am working towards developing answers for is, how do you scale that enthusiasm for your company throughout all its employees as is grows substantially? How do you create a corporate culture and what qualities does that culture have that creates evangelists out of everyone on the payroll?

aaron.berndt

Corporate Culture - Wal-Mart

I have been thinking a lot about corporate culture since reading the INC article I discussed in my last post. I am really interested in how to develop an innovative and successful corporate culture early on in a company’s life cycle that will greatly increase the odds of building a successful company. I plan to begin posting regularly about this subject including my thoughts and ideas gathered from other sources.

Fast Company had a recent article Working with the Enemy that discussed an environmentalists switch to back Wal-Mart. At the end of the article a glimpse into the Wal-Mart culture that its massive success was built on.

From the article;

“But for Werbach, the big surprise is how much he's learned from Wal-Mart. He riffs on the company's obsession with its core mission, its relentless tracking of results, its "correction of error" meetings. "In failure," he says, "you don't hide your head in shame, you actually get on the phone the next day and you talk about what went wrong." In Wal-Mart's culture, he has found what he thought was missing from the environmental establishment.”

aaron.berndt